Businesses, creators in Thailand urged to trademark 'sound marks' to shield against AI, deepfakes
Source: Straitstimes
Published:
<p>The government-led push targets non-traditional trademarks, such as jingles, app launch sounds, and signature vocal phrases.</p> <p>BANGKOK - Thailand’s Department of Intellectual Property (DIP) is urging local businesses and creators to register “sound marks” to protect their commercial identity