Delhi High Court Issues Injunction Against AI Misuse of Preacher Aniruddhacharya's Persona
Severity: Low (Score: 36.9)
Sources: Livelaw.In
Summary
The Delhi High Court has granted an ex-parte ad-interim injunction to spiritual preacher Aniruddhacharya, preventing unauthorized use of his persona through AI-generated content, deepfakes, and memes. The injunction was issued after Aniruddhacharya filed a suit alleging misuse of his identity, voice, likeness, and teachings by various defendants, including unknown entities. He claimed that the infringing content misrepresented him in misleading and inappropriate contexts, including fabricated endorsements and humorous distortions of his sermons. Justice Tushar Rao Gedela noted that Aniruddhacharya has significant goodwill and a strong prima facie case, emphasizing the potential for irreparable harm to his image. The court ordered the defendants to cease all unauthorized use of his persona and directed platforms like Meta, X, and Google to remove infringing content. Aniruddhacharya can notify additional infringing links for removal without starting new proceedings. Key Points: • Delhi High Court issued an injunction against AI misuse of Aniruddhacharya's persona. • The preacher claims unauthorized content misrepresents him in inappropriate contexts. • Justice Gedela emphasized the risk of irreparable harm to Aniruddhacharya's image.