Standard Jaguar Land Rover Faces Severe Profit Decline Due to Cyber Attack and Tariffs
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- •JLR's profits plummeted 99% due to a cyber attack and US tariffs.
- •Production was halted for five weeks following the cyber incident, impacting sales significantly.
- •Sales volumes have recently rebounded as production returned to normal levels.
Jaguar Land Rover (JLR) reported a staggering 99% drop in annual profits, attributed to a cyber attack and US tariffs. The attack, which occurred on August 31, 2025, forced JLR to halt production for five weeks, severely impacting sales and revenues. For the year ending March 2026, JLR's profits fell to £14 million from £2.5 billion, with revenues down 20.9% to £22.9 billion. The company faced additional challenges from competition in China and the planned phase-out of certain Jaguar models. Despite the setbacks, JLR noted a recovery in sales volumes in the last quarter as production resumed. CEO PB Balaji emphasized the need for governmental support to navigate post-Brexit challenges. The cyber incident's full details, including attack vectors or specific vulnerabilities, remain undisclosed.
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