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Android Mobile Adware Surges in Second Half of 2025

Android Mobile Adware Surges in Second Half of 2025

Morningstar December 17, 2025

Malwarebytes threat research reveals spike in adware and malicious malware families Triada and MobiDash heading into the holiday season

SANTA CLARA, Calif. , Dec. 17, 2025 /PRNewswire/ -- Malwarebytes, a global leader in online protection, shared new research showcasing a dramatic uptick in threats targeting Android users as the mobile channel becomes a prime vector for financial scams and aggressive adware campaigns. With people now 39% more likely to click links on their phones than laptops, cybercriminals continue to exploit this shift in consumer habits, especially during the commerce heavy holiday season.

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"The holiday season may have just kicked off, but cybercriminals have been laying the groundwork for months for successful Android malware campaigns," said Shahak Shalev, Global Head of Scam and AI Research, Malwarebytes. "In the second half of 2025, we observed a clear escalation in mobile threats. Adware volumes nearly doubled, driven by aggressive families like MobiDash, while PUPs surged , suggesting attackers are experimenting with new delivery mechanisms. I urge everyone to stay vigilant over the holidays and not be tempted to click on ads, pop-ups or shop via social media. If an offer is too good to be true, it usually is."

Key research findings

Malwarebytes Mobile Security updates

As mobile threats surge, Malwarebytes has made big investments in its mobile security solution to stay ahead of new threats and scams targeting mobile users. Highlights include new product features and enhancements, and additional validation from leading independent testers.

Malwarebytes Malwarebytes is reimagining security to safeguard devices, data and people, no matter their location, lifestyle or means. A global leader in online protection, its suite of award-winning cybersecurity, privacy and identity solutions empower millions of people worldwide to enjoy their digital lives, free from threats and scams. Built and beloved by experts, Malwarebytes pairs a world-class team of threat researchers with proprietary AI-powered processes to supercharge and refine detections, providing unmatched protection against both known and unknown threats. Living up to its legacy, Malwarebytes continues to offer free tools that have long served as a first line of defense against malware and scams with new options for identity protection and data removal.

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Malwarebytes Media : Ashley Stewart Director of Public and Analyst Relations press@malwarebytes.com

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