Back Lbbonline Steve Buscemi Returns For Telstra in Network Security Campaign
Australian indie Bear Meets Eagle on Fire with +61 have launched a new iteration of Telstra's 'Space Villains' in a new network security campaign.
Once again directed by SMUGGLER's Randy Krallman , intergalactic space emperor Steve Buscemi and his band of evil aliens return after their last cyber attack ended in spectacular failure.
This time they’ve upped their game, but unfortunately for them, so has Telstra.
With Australians reporting more than $2 billion in scam losses last year, cyber-crime remains a significant concern. This latest campaign highlights the security of Telstra’s network, which blocks millions of scam calls and texts every month.
The campaign consists of several individual narratives in various formats, which will roll out across TV, digital, social, cinema, and in Telstra stores.
Telstra head of brand and marketing communications Alita McMenamin said, “Great villains always come back for a sequel.
"The second chapter of this campaign takes what Australians loved the original and raises the stakes, using humour and storytelling to bring an important message to life: helping Australians stay safer online.”
Bear Meets Eagle on Fire chief creative officer Micah Walker added, “I’m really proud of this.
"I think we’ve managed to take some learnings from last time and make something even better. Massive cheers to the whole village it took to bring this all to life.”
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