Skip to content
Zuckerberg touts enterprise AI push because Meta would never do anything to damage your reputation

Zuckerberg touts enterprise AI push because Meta would never do anything to damage your reputation

Theregister • September 29, 2026

Trump administration gets Big Tech to sign weak, non-binding, AI regulations 4 hours ago

Trump administration gets Big Tech to sign weak, non-binding, AI regulations

Add one more AI worry to the nightmare scenario: self-replicating prompt injections 9 hours ago

Add one more AI worry to the nightmare scenario: self-replicating prompt injections

AMD's 192 GB Gorgon Halo prices might leave you petrified 12 hours ago

AMD's 192 GB Gorgon Halo prices might leave you petrified

Schneider gives datacenter switchgear the software-defined treatment 15 hours ago

Schneider gives datacenter switchgear the software-defined treatment

Apple patches CoreGraphics zero-day already exploited in targeted attacks 16 hours ago

Apple patches CoreGraphics zero-day already exploited in targeted attacks

Meta continued its for profits at the bottom of the AI rabbit hole on Monday when CEO Mark Zuckerberg announced the formation of an enterprise services business built on the back of its Muse models and agent harnesses.

Meta uses its social networking and messaging services to gather data users so it can use AI-powered recommender systems to present targeted ads, a service its advertiser customers find valuable. The company's online businesses (excluding virtual reality) earned $50.3 billion in profits in the first half of 2026, essentially all from advertising, and its ad revenue amounted to $114.4 billion during the same period.

The company has edged toward having LLMs write those ads and also imagines AI managing some aspects of advertisers' businesses – such as responding to customer inquiries.

With the new Meta Enterprise Platform, the company is now trying to capitalize on more than the fact businesses can't help but to have a presence on its social media properties.

In addition to companion agents, Zuckerberg sees opportunities to sell business and coding agents, and even power customer applications through its API platform. This puts Meta in a position not only to compete with other model builders but the likes of Microsoft, Amazon, and Google – all of which have a head start in bringing AI-powered services to enterprise customers.

"Initially, we will focus on bringing our full technology stack, including the Muse agent, Meta Business Agent, Muse API, Muse Code, and more to businesses and developers to help them grow," Zuckerberg wrote in a post .

Leading the company's enterprise push is Chirantan "CJ" Desai, who on Monday quit as CEO of MongoDB to take the Meta gig.

Desai gets the job of convincing enterprises to embrace Meta, an idea that flopped in 2016 when the company introduced At Work , a version of its social networks tuned for internal collaboration.

While Meta's AI rivals – Microsoft, Amazon, and Google – have all endured various scandals, they are established B2B players and have rap sheets rather shorter than Meta's.

The Social Network recently agreed to an $18 billion settlement over allegations it employed additive features that negatively affected children's health. That's just the tip of an iceberg filled with everything from perve glasses to age-inappropriate chatbots and of course the Cambridge Analytica scandal .

But like a kid in a suit, Zuckerberg now wants you to believe he's really grown up and you can totally trust Meta for all your AI needs. ®

Spectre bug is back, this time to haunt JIT engines

Researchers find a way to recover stale indirect branch prediction entries

Airbus gets a new freighter – and its giant door – into the air for the first time

The A350F is apparently good for carrying servers

Huawei Cloud Rolls Out Enterprise AI Products Across the Board, Building an Open Agentic Cloud

PARTNER CONTENT: Huawei Cloud strengthens the silicon bedrock on the cloud

OpenClaw slips on a suit to evade widespread business bans

Red Hat, Nvidia, OpenAI and friends are working on an enterprise edition they say is ‘Kubernetes for agents’

Open source datacenters and open source thinking will undo self-inflicted DC damage

Denial and distraction have served the bit barn barons very badly. Wise up

Trump administration gets Big Tech to sign weak, non-binding, AI regulations

Also requires name change to 'Superintelligence'

Astronomer watches Starlink satellites sinking to build a ‘planetary barometer’

Astronomer watches Starlink satellites sinking to build a ‘planetary barometer’

EXCLUSIVE Microsoft tells nonprofits their deleted M365 data isn't coming back

Microsoft tells nonprofits their deleted M365 data isn't coming back

ShinyHunters claims FBI hack: 'This is NOT financially motivated'

ShinyHunters claims FBI hack: 'This is NOT financially motivated'

Google ending ChromeOS support two years early

Google ending ChromeOS support two years early

DoJ: Uncle Sam bought forensics software from same Russian operation supplying FSB

DoJ: Uncle Sam bought forensics software from same Russian operation supplying FSB

Security firm finds naming AI agents after Seinfeld characters helps bots join the team

Security firm finds naming AI agents after Seinfeld characters helps bots join the team

Add one more AI worry to the nightmare scenario: self-replicating prompt injections It's a worm attack, AI-style

Add one more AI worry to the nightmare scenario: self-replicating prompt injections

It's a worm attack, AI-style

Zuckerberg touts enterprise AI push because Meta would never do anything to damage your reputation New business unit to be led by former MongoDB CEO 'CJ' Desai

Zuckerberg touts enterprise AI push because Meta would never do anything to damage your reputation

New business unit to be led by former MongoDB CEO 'CJ' Desai

AMD's 192 GB Gorgon Halo prices might leave you petrified Regular pricing starts at $6,799 - all that memory doesn't come cheap

AMD's 192 GB Gorgon Halo prices might leave you petrified

Regular pricing starts at $6,799 - all that memory doesn't come cheap

Schneider gives datacenter switchgear the software-defined treatment Equinix pilot promises faster deployment and over-the-air upgrades without downtime, provided the code behaves itself

Schneider gives datacenter switchgear the software-defined treatment

Equinix pilot promises faster deployment and over-the-air upgrades without downtime, provided the code behaves itself

Investors are pricing in a 32.6% AI productivity boost for software engineers Economists turn stock movements into an estimate of anticipated gains – while warning that markets can get carried away

Investors are pricing in a 32.6% AI productivity boost for software engineers

Economists turn stock movements into an estimate of anticipated gains – while warning that markets can get carried away

Security Russians are posing as Signal support to launch phishing attacks PLUS: US takes down Iranian propaganda sites; Marketing company asks 'Why Do We Have Your Information?' And more!

Russians are posing as Signal support to launch phishing attacks

PLUS: US takes down Iranian propaganda sites; Marketing company asks 'Why Do We Have Your Information?' And more!

Security Microsoft patches failed to fix on-prem SharePoint, which is now under zero-day attack PLUS: China upgrades smartphone surveillance tools; Ring eases anti-snooping stance; and more

Microsoft patches failed to fix on-prem SharePoint, which is now under zero-day attack

PLUS: China upgrades smartphone surveillance tools; Ring eases anti-snooping stance; and more

Black Hat and DEF CON DEF CON Franklin project enlists hackers to harden critical infrastructure Voting village reports have been so successful, says Jeff Moss, that the whole of DEF CON will now be included

Black Hat and DEF CON

DEF CON Franklin project enlists hackers to harden critical infrastructure

Voting village reports have been so successful, says Jeff Moss, that the whole of DEF CON will now be included

Security EQT buys majority in Swiss cybersecurity biz Acronis Went at equivalent of $3.5B+ valuation for entire firm, though portion sold not specified

EQT buys majority in Swiss cybersecurity biz Acronis

Went at equivalent of $3.5B+ valuation for entire firm, though portion sold not specified

Malware Month Ten years since the first corp ransomware, Mikko Hyppönen sees no end in sight On the plus side, infosec's a good bet for a long, stable career

Ten years since the first corp ransomware, Mikko Hyppönen sees no end in sight

On the plus side, infosec's a good bet for a long, stable career

KDE turns 30 and someone's brought an AI-native desktop proposal Akademy talk imagines Plasma assembling itself around a personal model of each user

KDE turns 30 and someone's brought an AI-native desktop proposal

Akademy talk imagines Plasma assembling itself around a personal model of each user

Shopify extends lifeline to Tailwind as vibe coding erodes web dev platform's bottom line Acquisition gives open source CSS framework 'a stable long-term '

Shopify extends lifeline to Tailwind as vibe coding erodes web dev platform's bottom line

Acquisition gives open source CSS framework 'a stable long-term '

Switzerland tests a FOSS escape route from Microsoft 365 Swiss Army sticks a knife in American cloud apps with its own FOSS push

Switzerland tests a FOSS escape route from Microsoft 365

Swiss Army sticks a knife in American cloud apps with its own FOSS push

Feel peak Windows was 7? You might like Kumander Linux Debian and Xfce – solid, sensible choices – with a pretty skin

Feel peak Windows was 7? You might like Kumander Linux

Debian and Xfce – solid, sensible choices – with a pretty skin

Canonical shuttering some of its legacy chat channels The Ubuntu Pastebin went in June, IRC gets demoted

Canonical shuttering some of its legacy chat channels

The Ubuntu Pastebin went in June, IRC gets demoted

Audacity audio-editing app no longer looks like it's from the early 2000s The FOSS tool for audio editing has a fresh coat of paint, and new features to boot

Audacity audio-editing app no longer looks like it's from the early 2000s

The FOSS tool for audio editing has a fresh coat of paint, and new features to boot

Extracted Entities

Attack Types (2)

MITRE ATT&CK (1)

Vulnerabilities (1)