New Zealand's Deepfake Bill Marks Initial Step in AI Regulation

On July 22, 2026, ACT MP Laura McClure presented her deepfake legislation as a foundational move towards regulating AI technologies. The bill, which passed its first reading in May, aims to redefine 'intimate visual recordings' to include AI-manipulated images without consent. McClure highlighted the difficulties law enforcement faces in prosecuting deepfake cases due to the need to prove intent to harm. She noted that while there was a successful prosecution earlier this year, it required significant effort from the victim's family. The legislation seeks to address the increasing use of AI to create realistic and harmful deepfakes, which can be used for sadistic purposes. McClure emphasized the necessity for further legal reforms and education surrounding AI, suggesting a possible national hashing register to prevent the spread of specific harmful content. She acknowledged the challenges in enforcing the law and called for a review of existing legislation like the Harmful Digital Communications Act from 2015.

Key Points: • ACT MP Laura McClure's deepfake bill aims to redefine legal protections against AI abuse. • The bill highlights challenges in prosecuting deepfake cases due to intent requirements. • McClure advocates for broader AI regulation and a review of existing digital communication laws.