AI Study Reveals Long-Term Impact of Crypto Hacks on Brand Reputation

• •AI tools retain information about crypto hacks for years, impacting brand reputation.
• •Crypto brands often fail to communicate recovery efforts after hacks, leading to misinformation.
• •ICODA's study provides Crisis Memory Scores to assess the long-term visibility of hacks.

ICODA's study highlights how AI tools like ChatGPT and Claude retain information about crypto hacks for years, affecting brand reputation. The study analyzed responses to questions about crypto brands that suffered hacks, revealing that AI often mentions past incidents but frequently omits details about recovery efforts. For instance, all 12 responses to 'Is Bybit safe?' referenced the $1.5 billion hack from February 2025, with only a minority noting that users did not lose money. Similarly, Kelp DAO's April 2026 exploit was mentioned in 92% of neutral responses, despite users being fully reimbursed. The findings suggest that crypto brands need to proactively communicate their recovery efforts to mitigate long-term reputational damage. The study assigns Crisis Memory Scores to brands based on how often hacks are mentioned in AI responses, with Kelp DAO scoring 92 and Bybit scoring 72. The report emphasizes the importance of documenting recovery actions within the first 30 days post-hack.