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ASOS Investigates Cyber Incident Affecting Customer Data

ASOS Investigates Cyber Incident Affecting Customer Data

First seen 6 Oct 2026, 18:03 UTC • •
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ThreatCluster AI
ThreatCluster •October 6, 2026 at 19:02 UTC
  • •ASOS confirmed unauthorized access to customer personal information.
  • •Payment card information and passwords are believed to be unaffected.
  • •Customers are advised to be cautious of phishing attempts following the incident.

ASOS is investigating a cyber incident that resulted in an unauthorized notification sent to customers on October 6, 2026. The company has confirmed that some basic personal information, including names and details, may have been accessed, but it does not believe payment card information or account passwords were compromised. The notification was sent at approximately 10 AM BST, and ASOS is working with internal and external specialists to address the issue. Customers are advised to be cautious of suspicious communications and to change their passwords. ASOS has not yet publicly detailed the full scope of the incident or the measures being taken to resolve it.

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Timeline

2026-10-06
Unauthorized notification sent to ASOS customers
ASOS confirmed that an unauthorized push notification was sent to customers, indicating a potential data breach.
Techradar
2026-10-06
ASOS begins investigation
The company stated it is investigating unauthorized activity involving third-party platforms used for customer communication.
Techradar

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Extracted Entities (4)

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Common questions

What personal information was accessed?
ASOS reported that basic personal information, including names and details, may have been accessed.
Should I change my password?
Yes, ASOS advises customers to change their passwords and be cautious of suspicious communications.
Is my payment information safe?
ASOS does not believe that payment card information or account passwords were affected by this incident.