Preity Zinta Granted Court Approval to Sue Google and Meta Over AI Deepfakes

• •Preity Zinta is suing Google and Meta over AI-generated deepfake content.
• •The lawsuit addresses violations of personality rights, copyright, and moral rights.
• •The Bombay High Court's approval allows Zinta to seek an injunction against the defendants.

The Bombay High Court has granted actress Preity Zinta permission to file a lawsuit against Google LLC, Meta, and other entities regarding AI-generated deepfake content. Zinta claims these deepfakes violate her personality rights, copyright, and moral rights under the Copyright Act, 1957. The suit alleges that the defendants created and disseminated manipulated digital content that harms her reputation and goodwill. Zinta's legal team argued that while the offending material is available globally, her rights are protected under Indian jurisdiction as she resides in Mumbai. The court's decision allows her to pursue an injunction and other reliefs against the alleged infringing content. The case highlights the growing concerns over AI-generated content and its implications for personal rights and digital identity.