Deepfake Ad Targets Alphonso Davies's Family for Gambling Scam

• •Deepfake ad misrepresents Alphonso Davies's family to promote gambling.
• •Oxibet, the gambling site featured, is unregulated in Alberta.
• •Alberta laws prohibit celebrity endorsements of gambling activities.

A deepfake advertisement featuring Alphonso Davies's father was posted by an entity called 'Prime Spin Zone' on Instagram, falsely depicting his arrest and promoting an unregulated gambling site, Oxibet. The ad misrepresents the Davies family, claiming they endorse gambling, which they do not. Davies's agent, Nedal Huoseh, expressed outrage, emphasizing that the family does not engage in gambling or related activities. Alberta's laws prohibit celebrity endorsements of gambling sites, and the ad violates these regulations. The incident highlights the growing issue of AI-generated scams targeting public figures. Alberta has recently launched a regulated iGaming market, but Oxibet operates outside of this framework. This situation raises concerns about the lack of regulations surrounding AI-generated content and its potential for misuse.