Premiumtimesng Deepfake Scam Ads Target Prominent Nigerians on Facebook
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- •Deepfake ads impersonate Nigerian public figures, promoting fraudulent investment schemes.
- •Meta confirmed violations of its ad policies but was slow to act on reported scams.
- •Critics highlight Meta's revenue incentives for allowing scam ads to persist.
Scammers are using deepfake technology to create fraudulent investment ads featuring Nigerian public figures, including Senator Natasha Akpoti-Uduaghan and Peter Obi. These ads promise unrealistic returns, such as ₦14 million monthly for a ₦430,000 investment. Meta's policies prohibit such misleading ads, yet they have remained on the platform for months, raising concerns about the company's enforcement. An investigation by Premium Times revealed that Meta confirmed the ads violated its policies but only removed them after being contacted. The ads have exploited the identities of several prominent Nigerians, leading to widespread misinformation and potential financial loss for unsuspecting victims. Critics argue that Meta's slow response is due to the revenue generated from these ads, with internal documents indicating significant earnings from scam advertisements. Despite Meta's claims of removing millions of scam ads, deepfake videos continue to proliferate on the platform.
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