Delhi HC Protects Vijay Deverakonda from AI Deepfakes and Identity Misuse
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- •Delhi High Court restrains unauthorized use of Vijay Deverakonda's identity.
- •Social media platforms must remove infringing content within 72 hours.
- •Court emphasizes protection of personality rights against AI misuse.
The Delhi High Court has issued a restraining order against the unauthorized use of actor Vijay Deverakonda's name, image, and voice, particularly through AI deepfakes and face-morphing technologies. Justice Vikas Mahajan directed major social media platforms, including Meta, Google, and X, to remove infringing content within 72 hours. The court emphasized the need to protect Deverakonda's personality rights, noting the potential for irreparable harm to his image. The order also mandates online marketplaces to take down infringing links and domain name registrars to suspend specified domains. The court allowed platforms to seek clarification on URLs that may not be primarily infringing. However, it declined to grant an interim injunction against the standalone use of the name “Rowdy,” citing insufficient evidence of distinctiveness. The court has issued notices to the defendants, requiring them to respond within four weeks.
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