EU Cybersecurity Vendors See 35% Sales Increase Amid US Market Dominance

• •EU cybersecurity product sales increased by 35% from Q3 2024 to Q3 2026.
• •US vendors maintain a dominant 62% market share in EMEA despite EU growth.
• •Regulatory pressures and digital sovereignty concerns are driving the shift to local vendors.

Sales of cybersecurity products from EU-headquartered vendors rose by 35% between Q3 2024 and Q3 2026, according to Context. This growth contrasts with a mere 8% increase in sales for US vendors during the same period, who still hold 62% of the market share in Europe, the Middle East, and Africa. The shift towards domestic sourcing is driven by concerns over digital sovereignty and regulatory frameworks like NIS2 and DORA, which emphasize supply chain security. Despite the growth, EU vendors still account for only 15% of total sales in the region. The demand for local cybersecurity solutions is expected to increase as organizations become more aware of the implications of relying on third-party technology. The ongoing geopolitical tensions, particularly with the US, have intensified this trend, as European organizations seek to mitigate risks associated with foreign technology vendors.