Lee Ji Hye Targets Deepfake Ads Exploiting Her Image

Lee Ji Hye has filed a lawsuit against the creators of deepfake advertisements using her and her daughter's images without consent. The deepfake videos falsely depict her endorsing products, including a bra and dried sweet potatoes, leading to confusion among fans and consumers. She reported receiving numerous direct messages from individuals who believed the ads were legitimate. Lee emphasized the need for caution and urged people not to fall victim to these fraudulent promotions. Her colleagues also expressed shock at the sophistication of the deepfake technology used. The situation highlights the growing issue of AI-generated content being misused for deceptive advertising. Legal actions are being pursued to address the unauthorized use of her likeness.

Key Points: • Lee Ji Hye is suing over unauthorized deepfake ads using her image. • The deepfake videos falsely portray her endorsing various products. • She warns the public to be cautious and not fall victim to these scams.