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Nissan Cuts Sales Forecast Amidst EV Market Shift in China

Nissan Cuts Sales Forecast Amidst EV Market Shift in China

First seen 12 Nov 2026, 06:48 UTC • •
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ThreatCluster AI
ThreatCluster •November 12, 2026 at 06:49 UTC
  • •Nissan cut its sales forecast for 2026 to 2.97-3 million vehicles due to challenges in China.
  • •The company plans to develop vehicles specifically for Chinese consumers and increase exports.
  • •Nissan's sales in China fell by 32% in the first nine months of 2026, highlighting intense competition.

Nissan has reduced its global sales forecast for the fiscal year to between 2.97 million and 3 million vehicles, down from 3.15 million, due to declining demand and increased competition in China. CEO Ivan Espinosa stated that the company is adapting by developing vehicles specifically for Chinese consumers and plans to expand exports of these models. The shift towards electric vehicles (EVs) in China is happening faster than anticipated, with Nissan's sales in the region dropping 32% in the first nine months of the year. The company is also facing challenges in maintaining its petrol car production while trying to ramp up EV output. Nissan's restructuring efforts are reportedly progressing in the U.S. And Japan, but the situation in China remains, with a 22% sales decline in the first half of 2026. The company aims to increase its lineup of electric and hybrid vehicles to better compete against local rivals.

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Timeline

2026-11-11
Nissan announces sales forecast cut
Nissan reduced its global sales outlook for the fiscal year to between 2.97 million and 3 million vehicles, citing declining demand in China.
Cnbc
2026-11-11
CEO outlines new strategy for China
CEO Ivan Espinosa announced plans to develop vehicles tailored for Chinese consumers and expand exports from two to five models.
Cnbc
2026-11-11
Nissan reports significant sales decline
The company reported a 32% sales drop in China for the first nine months of 2026, with a 22% decline in the first half of the year.
Theguardian

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Common questions

What is Nissan's new sales forecast?
Nissan's revised sales forecast for 2026 is between 2.97 million and 3 million vehicles.
How is Nissan responding to competition in China?
Nissan plans to develop vehicles specifically for Chinese consumers and increase exports of these models.
What are the sales trends in China?
Nissan's sales in China fell by 32% in the first nine months of 2026, with a 22% decline in the first half of the year.