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NYC Council Bans Surveillance Pricing Practices

NYC Council Bans Surveillance Pricing Practices

First seen 13 Nov 2026, 18:48 UTC • •
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ThreatCluster AI
ThreatCluster •November 13, 2026 at 18:49 UTC
  • •New York City Council passed a bill banning surveillance pricing on November 12, 2026.
  • •The legislation prohibits companies from using personal data to set different prices for consumers.
  • •Larger companies face immediate fines, while small businesses can propose corrective actions.

On November 12, 2026, the New York City Council passed legislation to ban surveillance pricing, which allows companies to charge different prices based on personal data. The bill, supported by Mayor Zohran Mamdani, passed with a 44-5 vote and aims to protect consumers from being charged unfairly based on their demographics and online behavior. It prohibits companies from using personal data to set prices and restricts the collection and sharing of such data. The law includes provisions for small businesses to present action plans before facing penalties. This legislation is part of a broader consumer protection effort and was passed shortly after Veterans Day, coinciding with other bills aimed at supporting veterans. The bill will take effect one year after being signed into law.

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Timeline

2026-11-12
NYC Council votes to ban surveillance pricing
The City Council passed the bill with a 44-5 vote, aiming to protect consumers from unfair pricing practices.
Nypost
2026-11-12
Legislative package for veterans approved
Alongside the surveillance pricing ban, the Council passed bills to improve housing access for veterans.
council.nyc.gov

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Common questions

What is surveillance pricing?
Surveillance pricing involves using personal data to charge different prices to consumers for the same product.
When will the ban take effect?
The ban will take effect one year after the bill is signed into law.
How will small businesses be affected?
Small businesses will have the opportunity to present an action plan before facing penalties for violations.