doi.org Regulatory Challenges of Political Influencers in Elections
Article Content
- •Influencers are increasingly involved in electoral politics, impacting voter engagement.
- •Current regulatory frameworks often fail to address the unique role of influencers.
- •The report provides recommendations for policymakers to enhance electoral integrity.
A new report from International IDEA discusses the growing influence of social media influencers in elections and the challenges they pose to electoral integrity. It highlights that influencers, who can engage audiences effectively, also blur the lines between genuine political expression and paid campaigning. The report reviews existing regulations across 18 countries and the EU, revealing that most frameworks do not adequately address the unique role of influencers. Recommendations include defining influencers clearly and ensuring regulations do not infringe on free speech. The report aims to guide policymakers and electoral bodies in adapting to these challenges as political communication evolves.
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