Salesforce Launches Agentforce IT, Challenging ServiceNow's Dominance
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Salesforce has introduced its AI agent-powered product, Agentforce IT Service, which aims to compete with ServiceNow in the IT service management sector. The product has received positive feedback from major clients, including PenFed, a significant credit union in the US, and was launched in October 2025. Salesforce CEO Mark Benioff announced the early success of the product to investors, highlighting its customer acquisition and cost-saving benefits.
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