Musicbusinessworldwide Sony Music Requests Removal of Over 260,000 AI Deepfake Tracks
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- •Sony Music has requested the removal of over 260,000 AI deepfake tracks impersonating its artists.
- •The number of takedown requests has nearly doubled from 135,000 in March 2026.
- •The issue is driven by demand for music from popular artists, complicating enforcement efforts.
Sony Music has requested the removal of more than 260,000 AI-generated deepfake tracks impersonating its artists, a significant increase from 135,000 requests made in March 2026. The deepfake tracks, which imitate the voices and likenesses of artists like Harry Styles and Adele, are reported to mislead fans and harm artists. Sony described the situation as 'happening at scale' and emphasized the challenges in enforcing artists' rights against unauthorized AI content. The rise of generative AI has led to a surge in such fraudulent content, with streaming platforms struggling to manage the influx. Sony's President, Dennis Kooker, highlighted that the problem is driven by demand, particularly when artists are actively promoting their music. The company is also involved in a copyright case against AI music company Suno regarding unauthorized use of recordings for AI training. The total number of takedown requests reflects only those linked to Sony artists and does not account for all AI-generated music on streaming services.
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