Zoom Partners with World to Combat Deepfake Fraud in Video Calls

• •Zoom's integration with World aims to combat deepfake fraud in video calls.
• •Participants must verify their identity through a three-step biometric process.
• •Deepfake fraud caused over $200 million in losses in Q1 2025, highlighting the urgency of this solution.

Zoom has announced a partnership with World, a biometric identity verification company co-founded by Sam Altman, to implement a new feature that verifies meeting participants are human and not AI-generated deepfakes. This integration utilizes World’s Deep Face technology, which requires participants to match a registered iris scan, a live facial scan, and a visible video frame to receive a 'Verified Human' badge. The urgency for this feature stems from a significant rise in deepfake fraud, with losses exceeding $200 million in Q1 2025 alone, including a notable $25 million loss at engineering firm Arup due to a deepfake impersonation incident in early 2024. The integration is designed to enhance security in enterprise video calls, particularly in sensitive sectors like finance and healthcare, and to address the growing sophistication of deepfake technology. While the feature aims to bolster trust in virtual meetings, it raises privacy concerns and regulatory scrutiny in various countries. The partnership reflects a broader trend in the industry towards implementing biometric verification as a response to evolving security threats.