Zito Marketi

# The Neighborhood Shop That Conquered a Nation’s Retail Landscape ## How a single family’s modest grocery store in Veles evolved into a 70-strong national network by proving that scale and community trust are not mutually exclusive. In the retail industry, there is a persistent myth that to scale nationally, a brand must inevitably shed its local soul. The prevailing logic dictates that as a chain expands, the neighborhood warmth of its origins is replaced by sterile corporate efficiency,