Samsung faces class action over privacy concerns with smart TVs
Customers who purchased Samsung Smart TVs sued over claims the technology company collects users’ real-time viewing habits without their permission for commercial purposes. Named plaintiffs Danielle Tillery, Michael Walsh and David Rosenberg, who each bought a Samsung Smart TV between 2014 and 2021, accuse Samsung of violating their data privacy by harvesting real-time audio and visual data of what is shown on the TV for use in its advertising business. The plaintiffs say Samsung uses automated content recognition technology to capture a screen twice every second, reducing it to a unique digital “fingerprint” and then aggregating the identifiable viewing activity — including data from antenna and cable sources, HDMI inputs and streaming services — into monetizable consumer profiles.
Customers who purchased Samsung Smart TVs sued over claims the technology company collects users’ real-time viewing habits without their permission for commercial purposes.
Named plaintiffs Danielle Tillery, Michael Walsh and David Rosenberg, who each bought a Samsung Smart TV between 2014 and 2021, accuse Samsung of violating their data privacy by harvesting real-time audio and visual data of what is shown on the TV for use in its advertising business.
The plaintiffs say Samsung uses automated content recognition technology to capture a screen twice every second, reducing it to a unique digital “fingerprint” and then aggregating the identifiable viewing activity — including data from antenna and cable sources, HDMI inputs and streaming services — into monetizable consumer profiles.
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