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Vijay Deverakonda gets Delhi HC protection against AI deepfakes and misuse of his identity

Mid-Day • October 10, 2026

The Delhi High Court restrained the unauthorised use of Vijay Deverakonda's name, image and voice, including through AI deepfakes. It directed Meta, Google and X to remove identified infringing content and ordered the blocking of specified websites within 72 hours

Vijay Deverakonda (Pic/Instagram)

The Delhi High Court has restrained the unauthorised use of actor Vijay Deverakonda’s name, image, voice and other personality attributes, including through artificial intelligence (AI), deepfakes and face-morphing technology, without his consent.

Justice Vikas Mahajan also directed social media platforms Meta, Google and X to remove and permanently take down content identified by the actor, including videos, reels, posts, accounts and channels that allegedly misuse or imitate his persona.

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Delhi HC Protects Vijay Deverakonda from AI Deepfakes and Identity Misuse The Delhi High Court has issued a restraining order against the unauthorized use of actor Vijay Deverakonda's name, image, and voice, particularly through AI deepfakes and face-morphing technologies. Justice Vikas Mahajan directed major social media platforms, including Meta, Google, and X, to remove infringing content within 72 hours. The court emphasized the need to protect Deverakonda's personality rights, noting the potential for irreparable harm to his image. The order also mandates online marketplaces to take down infringing links and domain name registrars to suspend specified domains. The court allowed platforms to seek clarification on URLs that may not be primarily infringing. However, it declined to grant an interim injunction against the standalone use of the name “Rowdy,” citing insufficient evidence of distinctiveness. The court has issued notices to the defendants, requiring them to respond within four weeks. 10 sources 28

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Delhi High Court Google Meta X