Naver Pay Secures Biometric Certification Amidst Competitive Face Payment Expansion

• •Naver Pay is the first in South Korea to secure ISO/IEC 24745 certification for biometric data.
• •The certification validates Naver's framework for managing biometric information but does not verify recognition accuracy.
• •Naver is competing with Toss by offering cashback incentives and expanding Face Sign usage across multiple venues.

Naver Pay has achieved ISO/IEC 24745 certification for biometric data protection as it expands its Face Sign facial recognition payment service in South Korea. This certification, awarded by LRQA, validates Naver's framework for managing sensitive biometric information, including storage and transmission protocols. The certification does not assess facial recognition accuracy but indicates Naver's commitment to security, utilizing AI-based anti-spoofing technology and post-quantum cryptography. The move comes as Naver Financial intensifies competition with rival Toss, which has a larger market presence. To encourage adoption, Naver Pay is offering a 10% cashback incentive for transactions through its Connect payment terminals. The Face Sign service is being integrated into various venues, including university festivals and airports, highlighting the growing role of biometric authentication in financial transactions.