World ID Launches Deepfake Protection for Video Calls

• •World ID's Video Check aims to combat deepfake impersonation in video calls.
• •62% of organizations experienced deepfake attacks in the past year.
• •The solution uses a three-way cryptographic match for user verification.

World ID has introduced a new solution called Video Check, designed to verify the identity of participants in video calls to prevent deepfake impersonation. With 62% of organizations reporting deepfake attacks in the past year, the tool aims to protect high-stakes industries such as finance, healthcare, and government. The technology utilizes a three-way cryptographic match involving a hardware device, a selfie, and a video image to authenticate users. This method is said to be more reliable than predictive AI guesswork, ensuring data privacy by not storing personal information. The one-time enrollment process takes approximately 3-4 minutes, while subsequent verifications take about 20 seconds. The solution is particularly relevant as 53% of internet traffic is now attributed to bots, highlighting the growing concern over deepfake threats.