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Biba unveils cyber broker directory and ad campaign

Biba unveils cyber broker directory and ad campaign

Postonline May 13, 2026

The British Insurance Brokers’ Association has launched a national advertising campaign focused on cyber insurance alongside a specialist broker directory aimed at helping SMEs improve their resilience.

The trade association unveiled the latest “Ben the Broker” campaign at its annual conference today (13 May), building on last year’s advertising drive which generated 47 million opportunities for

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