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Cybercriminals take aim at Hasbro, weeks of recovery ahead

Feeds2.Feedburner •Sinisa Markovic • April 1, 2026

Hasbro, an American toy maker with more than 5,000 employees, confirmed a cyberattack and proactively took certain systems offline. The intrusion was detected on March 28, and the company promptly activated its incident response protocols. The company said the investigation is ongoing with support from third-party cybersecurity professionals as it works to determine the scope of the incident, while business continuity measures remain in place to support order processing, shipping, and other operations. “The need … More →

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Hasbro Cyberattack Disrupts Operations, Weeks of Recovery Expected Hasbro, Inc. reported a cybersecurity incident involving unauthorized access to its network on March 28, 2026. The company activated its security incident response protocols, taking certain systems offline and engaging third-party cybersecurity professionals for investigation. Business continuity plans have been implemented to maintain order processing and shipping, although delays are anticipated for several weeks. The nature of the cyberattack remains unclear, with no confirmation of data theft or ransom demands. Parts of Hasbro's website were down during the incident, and the company is assessing the full scope of the breach. Hasbro's ongoing investigation aims to determine which files may have been impacted. The incident raises concerns about operational disruptions similar to previous attacks on major corporations. The company plans to notify affected parties as required by law. 23 sources 55

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Hasbro