Deepfake detection technology has emerged as a critical field in recent years, combating the growing threats posed by deepfakes, a subset of synthetic media involving audio-visual content that is generated or manipulated using AI to misrepresent someone or something.
Despite progress being made through initiatives such as the UK Government’s Deepfake Detection Challenge and ongoing research efforts in AI identification, particularly within the policing and law enforcement sectors, the development of deepfake detection technology remains in its early stages, and the market itself remains nascent.
In late 2024, the Department for Science, Innovation and Technology ( DSIT ) commissioned PUBLIC to investigate the state of the UK deepfake detection market and its potential for growth. Through a combination of a literature review, expert engagement, and provider mapping, this report aims to establish a robust evidence base to inform how the government can support the continued growth of this market.
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