Skip to content
Privacy Policy

Privacy Policy

www.ziffdavis.com September 20, 2026

Ziff Davis, with its subsidiaries, affiliates and parent company, delivers trusted content and digital media. Ziff Davis values your privacy and is committed to protecting the privacy of your information.

Information We Collect, Receive and Create You

Data Processing and Retention

Sensitive Personal Information

Behavioral Advertising

Information We With Third Parties

International Transfers of Information

Data Security and Breach Handling

How to Control your Information

Your Rights with Respect to Your Personal Information

How to Change Your Preferences

California Consumer Rights Metrics

Ziff Davis owns and operates several interactive websites, mobile and connected applications, including their and other online interactive features and services (collectively “services” or “our services”).

This policy covers information collected through the following websites and mobile applications.

AskMen , AskMen Canada , AskMen UK , AskMen Australia

PCMag , PCMag UK , PCMag Australia

In part, the purpose of this policy is to notify users of Ziff Davis’s policies and practices with respect to their data. By using the services provided you have agreed to the Terms of Use (or ToU); and this policy is a part of the ToU.

2. Information We Collect, Receive and Create You

Data you provide when you create profiles, pages or contributions: This is user generated contributions, such as the contents of profiles, including your profile name, details and any demographic information you choose to provide; as well as any and posts made in forums. We seek to provide users with an opportunity to be a part of an online community and communicate and with others. This can include personal information that users choose to . We encourage all of our users to make conscious choices what they online. Ziff Davis, including its affiliates, subsidiaries and parent company, is not responsible for the information you disclose to the public using our services.

Inferences: We may infer data you based on your interests, where you live, what language(s) you speak, and other data we have access to.

Data we collect through your use of our services: We make and keep records when we provide you support or assistance on our services. We may also collect information how you interact with our various services (or parts of our services) or third party content you see on our apps and sites. We also collect data on how you interact with the ads you see.

Data we receive from third parties: In some cases, we may receive information you from third parties, for example, social networking sites. Please note that this policy does not cover the practices of third parties, including those that may disclose information to us.

3. Data Processing and Retention

We process your personal information in order to provide you the best experience of our services. We may also process your Information where the processing is necessary for the establishment, exercise or defense of legal rights.

Below is a chart stating which categories of your personal information we process for which purposes specifically, and how long we retain that data. Our processing of your data is subject to your use of our service, your privacy preferences, and your account settings choices.

4. Sensitive Personal Information

We do not seek to collect or process sensitive personal information, such as, race or ethnicity, political opinions, religious or philosophical beliefs, trade union membership, physical or mental health, or sex life. Where users choose to disclose sensitive personal information within profiles, contributions or other free-text fields available through Ziff Davis, we do not use the sensitive information for any additional purpose without consent, unless required to comply with laws, or prevent crimes.

6. Behavioral Advertising

Ziff Davis and third parties, subject to your privacy choices and settings, may collect data your behavior while using our services in order to provide you with more relevant interest-based advertising on other websites and applications, as well as our partners’ platforms and media channels. If you do not wish to receive this advertising, you can change your preferences by clicking here .The specific providers we use for behavioral advertising may change from time to time.

8. Information We with Third Parties

Ziff Davis Companies: Ziff Davis, LLC is owned by Ziff Davis Inc. We your information with other businesses owned by Ziff Davis, Inc. (“Ziff Davis Companies”) to assist us in the operation of our services, improve them, and further develop them.

We also information with other Ziff Davis Companies for the purposes of targeted advertising. If you would like to opt out of the sale or sharing of your data with other Ziff Davis Companies, you can do so via our Privacy Portal .

Other Third Parties: We may also your personal information with the following:

Relevant third party provider, where our services use third party advertising, plugins or content, subject to your privacy choices and settings, and our ToU.

Merchants, business partners, or advertisers where you consented and chose to participate in offers, contests, or other activities.

third party Processors (such as analytic providers; data centers; etc.), located anywhere in the world, subject to the requirements and limitations;

legal and regulatory authorities, upon request, or for the purposes of reporting any actual or suspected breach of applicable law or regulation;

Any party as directed by a law enforcement agency or court, to the extent necessary for the establishment, exercise or defense of legal rights;

Law enforcement for the purposes of prevention, detection, or investigation of criminal offenses and any legal proceedings associated with them.

In the case of a full or partial acquisition, relevant third parties.

9. International Transfers of Information

We may transfer your information to recipients in other countries. Ziff Davis participates in the E.U.-U.S. Data Privacy Framework, the UK extension to the EU-U.S. DPF, the Swiss-U.S. Privacy Framework and the APEC Cross Border Privacy Rules System. Where we transfer information from the European Economic Area (“EEA”) to a recipient outside the EEA that is not in an adequate jurisdiction, we do so on the basis of standard contractual clauses.

Because of the international nature of our business, we may need to transfer your information within the Ziff Davis group of companies, and to third parties as noted above, in connection with the purposes set out in this Policy. For this reason, we may transfer your information to other countries that may have different laws and data protection compliance requirements to those that apply in the country in which you are located. We remain liable under the DPF Principles if any third parties that we transfer your personal information to process it in a manner inconsistent with the DPF Principles, unless we prove that we are not responsible for the event giving rise to the damage.

If you are a European individual with a privacy related complaint, concern or question Ziff Davis’ privacy practices, please us through our privacy portal . Under certain conditions, more fully described on the Data Privacy Framework website, European individuals may invoke binding arbitration when other dispute resolution procedures have been exhausted.

Where we transfer your personal information from the EEA to recipients located outside the EEA who are not in a jurisdiction that has been formally designated by the European Commission as providing an adequate level of protection for information, we do so on the basis of standard contractual clauses. You may request a copy of the relevant standard contractual clauses using our privacy portal . Please note that when you transfer any personal information directly to an entity established outside the EEA, we are not responsible for that transfer of your information. We will nevertheless process your information, from the point at which we receive the data, in accordance with the provisions of this policy.

Enforcement Authority

The Federal Trade Commission has jurisdiction over our compliance with the EU-U.S. Data Privacy Framework (EU-U.S. DPF) and the UK Extension to the EU-U.S. DPF, and the Swiss-U.S. Data Privacy Framework (Swiss-U.S. DPF).

In compliance with the EU-U.S. DPF and the UK Extension to the EU-U.S. DPF and the Swiss-U.S. DPF, Ziff Davis commits to resolve DPF Principles-related complaints our collection and use of your personal information. EU and UK individuals and Swiss individuals with inquiries or complaints regarding our handling of personal data received in reliance on the EU-U.S. DPF and the UK Extension to the EU-U.S. DPF, and the Swiss-U.S. DPF should first Ziff Davis at [email protected] .

In compliance with the EU-U.S. DPF and the UK Extension to the EU-U.S. DPF and the Swiss-U.S. DPF, Ziff Davis commits to refer unresolved complaints concerning our handling of personal data received in reliance on the EU-U.S. DPF and the UK Extension to the EU-U.S. DPF and the Swiss-U.S. DPF to TrustArc, an alternative dispute resolution provider. The services of Trustarc are provided at no cost to you. For further information please visit .

Under certain conditions, a binding arbitration option may be available to you in order to address complaints not resolved by any other means. For further information, please see Annex I of the EU-U.S. Data Privacy Framework Principles at: .

In compliance with the EU-U.S. DPF and the UK Extension to the EU-U.S. DPF and the Swiss-U.S. DPF, Ziff Davis commits to cooperate and comply respectively with the advice of the panel established by the EU data protection authorities (DPAs) and the UK Information Commissioner’s Office (ICO) and the Swiss Federal Data Protection and Information Commissioner (FDPIC) with regard to unresolved complaints concerning our handling of human resources data received in reliance on the EU-U.S. DPF and the UK Extension to the EU-U.S. DPF and the Swiss-U.S. DPF in the context of the employment relationship.

10. Data Security and Breach Handling

We implement appropriate technical and organizational security measures to protect your personal information against unlawful destruction, loss alteration, misuse, or unauthorized access while in our possession. All parties we contract with must agree to provide reasonable data security measures for the customer information we with them, in compliance with applicable laws and regulations.

If we learn of a security breach that affects our users, we may send an email or other direct communication to you, or post a blog to notify the public on our Help and Support Security Center. If you have any reason to believe that your data with us has been compromised (for example, there has been unauthorized access to your account), please us at [email protected] .

We will retain your personal information for as long as is necessary in connection with the purposes set out in this policy, and in accordance with applicable laws. For more details on how long data is retained see the table in Section 3.

12. Your Rights With Respect to Your Personal Information

Many privacy regulations afford consumers a number of specific rights. If you are a resident of the EU (under GDPR), UK (under the UK GDPR), Brazil (under the LGPD), several U.S. States, including California (CCPA), Virginia (under VCDPA), Colorado (under the CPA), and Connecticut (under the CTDPA), or another jurisdiction with similar privacy requirements, you have certain rights which may include those listed below.

Right to Withdraw Consent : Where you are requested to consent to the processing of your personal information, you have the right to withdraw your consent at any time.

Right to Know: You have a right to know what personal information we collect, process, and or sell. This policy is meant to provide transparency with regard to your data. If you have additional questions, you can email us at [email protected] .

Right of Access : You can request a copy of the personal information we have collected you from us.

Right to Delete/Erase : You can request us to delete all the information we have collected you. It is important to note that by exercising your right to deletion you may lose access to your account and any purchases, points or features associated with it. If you wish to cancel your account or request that we no longer use some or all of your information to provide you services, us at [email protected] .

Right to Request Rectification : If you find that any of your information that we are processing is inaccurate, you can us to have your information corrected. In response, we will cancel or remove your information but may retain and use copies of your information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements. For certain requests, we may require additional information.

Right to Opt-out of the Sale or Sharing for Targeted Ads : Under some circumstances we may sell or the personal data you provide to us to provide ads to you that align with your interests. If you would prefer not to have your data sold or shared, you can opt-out of selling or sharing by submitting a request via Privacy Portal or by emailing [email protected] . We may ask for additional information to verify your request.

Right to Object to the Processing : You can object to our processing of your personal information via our Privacy Portal , under certain circumstances. By objecting to processing, you may not be able to access some or all of our services. This right is limited to personal data processed for commercial purposes.

Right to Object to the Use of Sensitive Personal Information : You have the right to object to our use of your sensitive personal information. Sensitive personal information is information your health, race, religion, sexual orientation, gender identity, political opinions or philosophical beliefs. You should always be mindful the personal information you online, especially when it is sensitive in nature.

Right to Object to Automated Processing: You have a right to object to the processing of your data for the purposes of automated decision making you.

Right to not be Discriminated Against: You have a right to not be discriminated against for exercising your rights.

Right to Complain (EU, UK, Switzerland): Should you wish to raise a complaint the collection or use of your information, you have the right to do so without prejudice to any other rights you may have. You may lodge a complaint with your local data protection authority.

Right to an Authorized Agent (CA) : If you would like to make a request on behalf of a California consumer who is a current or former customer, please provide an email from the email address we have on file for the customer authorizing the request. You may also make a request under the California Consumer Privacy Act on behalf of a California consumer if you provide (1) a signed, written permission from the consumer to act on your behalf, and the consumer verifies their own identity directly with us; or (2) proof that the consumer has provided you with power of attorney pursuant to Probate Code sections 4000 to 4465. We may deny a request from an agent that does not submit proof that they have been authorized by the consumer to act on their behalf.

In order to make privacy requests, please visit our Privacy Portal and fill out the form. You can also email us at [email protected] . Our information can be found in the “ Details” section below.

You may be required to verify your identity before we can give effect to these rights. If you are making a request on behalf of a user, we require a signed authorization letter from the consumer.

13. How to Change Your Preferences

You can change your preferences at any time. Below is a list of some of the actions you can take.

Changing Your Own Information: Keeping your personal information current helps ensure that we offer you the best coupons available for merchants and business partners. You can do several things to help keep your personal information up-to-date. You can login to the Services via a desktop computer and click the “Profile” link to update or delete the information you provided us to use in your profile. We may retain and use copies of your information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.

Opting Out of Tracking . Currently, our Services do not recognize browser do-not-track signals. However, you may manage how your browser handles cookies and related technologies by adjusting its privacy and security settings. Browsers are different, so refer to instructions related to your browser to learn cookie-related and other privacy and security settings that may be available. The Help portion of the toolbar on most browsers will tell you how to prevent your computer from accepting new cookies, how to have the browser notify you when you receive a new cookie, or how to disable cookies altogether.

OBA . Ziff Davis is a member of the Digital Advertising Alliance (“ DAA ”) in the U.S., E.U. and Canada and uses third party assurance platforms to comply with the DAA principles. Ziff Davis strives to adhere to the self-regulatory organization principles for the DAA (US), the DAAC (Canada) and the EDAA (EU). Online ads on the Services using Online Data are delivered with the DAA Ad Marker Icon , which helps users understand how their data is being used and provides choices for users who want more control. This icon is also on each of our web pages and applications where Online Data is collected that will be used for OBA purposes.

European Union and Switzerland residents should visit the European DAA by clicking here .

Canadian residents should visit the DAA of Canada by clicking here .

Location Based Services . You may opt-out of having your Precise Location Data collected at any time by editing the appropriate setting on your mobile device (which is usually located in the Settings area of your device).

California Residents . In accordance with the California Online Privacy Protection Act, we may collect Personal Information your online activities when you use our services. California’s “Shine the Light” law permits our users who are California residents to request and obtain certain information any Personal Information disclosed to third parties for direct marketing purposes. If you are a California resident and wish to make such a request or if you wish for us to refrain from gathering your Personal Information, please submit your request in writing to us using the details in Section 14.

You can submit privacy related inquiries to our Privacy Portal .

For any additional questions, you can us by emailing [email protected] or at the following address:

Ziff Davis Attention: Legal Department 360 Park Avenue South, 17th Floor New York, NY 10010

We have registered our DPO with the Irish Data Protection Commission. If you have any questions or concerns our privacy practices, we encourage you to our DPO at the following email address [email protected] or at the following address:

Ziff Davis Attention: Legal Department Unit. 3.1, Woodford Business Park Santry, Dublin 17 Ireland

These services are not intended for use by children, especially those under 18. We reserve the right to remove a user’s account at any time, when necessary, if we discover that a user is under the required age limit for the service. If you have reason to believe we have collected personal information from someone under 18, please report it to us so we can take appropriate steps to rectify this.

16. California Consumer Rights Metrics

Pursuant to the California privacy regulations, our consumer rights metrics can be found on our Regulatory Information Site .

This policy may be amended or updated from time to time at our discretion. Any updates will be effective at the time of publication, unless specified otherwise. Your continued use of our services after the publication of a policy update constitutes your consent to the changes. We will notify you prior to making policy updates that materially change the way we treat your personal data, and will not use your data in a materially different manner without your consent.