AI's Role in Cyber Week Shopping Dynamics

• •Infobip forecasts 7.3 billion interactions during Cyber Week driven by AI.
• •69% of US consumers plan to use AI for shopping, focusing on finding deals and comparing prices.
• •Retailers must ensure accurate product information for effective AI recommendations.

As the 2026 Cyber Week approaches, Infobip predicts over 7.3 billion customer interactions driven by AI, with 69% of US consumers intending to use AI for shopping. Infobip's research indicates that AI assistants are increasingly utilized for product comparisons and deal-finding, with 63.2% of consumers having engaged with AI in the past year. Retailers face pressure to deliver timely and relevant offers, as 85% of consumers expect order confirmations within five minutes. The challenge lies in ensuring AI platforms source accurate information to recommend products effectively. Marketers must recognize that AI visibility is crucial for standing out amid numerous promotions. The evolving shopping landscape necessitates that retailers adapt their strategies to leverage AI effectively during this high-volume period.