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Apple Surpasses Samsung in Smartphone Shipments for First Time Since 2011

First seen 2 Dec 2025, 18:33 UTC • •

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ThreatCluster •March 12, 2026 at 13:27 UTC

Apple is projected to ship 243 million smartphones in 2025, surpassing Samsung's 235 million, marking the first time Apple has led in shipments since 2011. The success is attributed to the popularity of the iPhone 17 and an upgrade cycle from consumers who bought phones during the COVID-19 pandemic.

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