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Asos App Compromised in Public Hack Incident

Asos App Compromised in Public Hack Incident

First seen 7 Oct 2026, 23:33 UTC • •
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ThreatCluster AI
ThreatCluster •October 8, 2026 at 00:31 UTC
  • •Hackers compromised the Asos app to send unauthorized notifications to users.
  • •Asos confirmed that while personal information may have been accessed, payment data is safe.
  • •The incident led to a significant drop in Asos's share price, indicating investor concern.

On October 7, 2026, Asos faced a significant security breach when hackers hijacked the company's app to send a push notification claiming they had compromised the Snowflake instance. The message, which demanded engagement from Asos's data protection officer and IT department, was seen by users across multiple countries, including the UK, France, and Australia. Asos confirmed the unauthorized notification and stated that while basic personal information may have been accessed, payment information and passwords were not believed to be compromised. The company is currently investigating the incident and has restricted access to its notification platforms. Asos has 17 million active customers and has cyber security insurance in place. The incident has raised concerns about customer trust and the potential misuse of personal data, even though the attackers claimed that customer data was safe on their servers. The breach has resulted in a 10.6% drop in Asos's share price, reflecting investor anxiety about the fallout.

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Timeline

2026-10-07
Unauthorized notification sent via Asos app
Hackers sent a push alert claiming to have compromised Asos's Snowflake instance, demanding engagement from the company.
Bankinfosecurity
2026-10-07
Asos shares drop following breach
Asos's shares fell by 10.6% to 449 pence as investors reacted to the security breach.
Wwd

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Common questions

What customer information was compromised?
Asos indicated that basic personal information may have been accessed, but payment information and passwords are believed to be safe.
How is Asos responding to the breach?
Asos is investigating the incident and has restricted access to its notification platforms while working with authorities.
What should Asos customers do?
Customers should remain vigilant for potential misuse of their personal information, even if they did not receive the unauthorized notification.