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ASOS Hacked: Unauthorized Notification Sent to 17 Million Users

ASOS Hacked: Unauthorized Notification Sent to 17 Million Users

First seen 8 Oct 2026, 06:31 UTC • •
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ThreatCluster AI
ThreatCluster •October 8, 2026 at 07:31 UTC
  • •ASOS was hacked, sending unauthorized notifications to 17 million users.
  • •The breach involved basic personal information, but payment data was reportedly safe.
  • •ASOS shares dropped 13% immediately following the incident.

On October 6, 2026, UK fashion retailer ASOS experienced a security breach when hackers exploited its notifications system, sending an alarming push notification to approximately 17 million users. The message claimed that the hackers had compromised ASOS's Snowflake instance and threatened to leak data unless the company engaged with them. ASOS's shares dropped by 13% following the incident, although the company stated that payment card data and passwords were not affected. Basic personal information may have been accessed, but the hackers reassured users that their data would remain safe for a designated period. The incident has raised concerns about ASOS's cybersecurity measures and its potential impact on customer trust and sales. ASOS is currently investigating the breach and has taken steps to restrict access to its notification platforms.

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Timeline

2026-10-06
Unauthorized push notification sent
Hackers sent a notification claiming ASOS's Snowflake instance was compromised, leading to a 13% drop in shares.
Yahoo Finance
2026-10-08
ASOS confirms breach details
ASOS stated that basic personal information may have been accessed, but payment information was not affected.
Information Age

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Extracted Entities (13)

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Common questions

What information was compromised?
ASOS confirmed that basic personal information, such as names and details, may have been accessed, but payment card data was not affected.
How did the breach affect ASOS's stock?
Following the breach, ASOS's shares dropped by 13% but have since recovered slightly.
What actions is ASOS taking in response?
ASOS is investigating the breach and has restricted access to its notification platforms while working with cybersecurity specialists.