China's New Regulations Target AI Deepfakes and Digital Humans

• •China's draft regulations require explicit consent for using personal likenesses in AI.
• •Digital humans must be clearly labeled to prevent deception and protect minors.
• •The regulations reflect a proactive approach to AI governance amid rising deepfake concerns.

China's Cyberspace Administration has published draft regulations aimed at managing AI-generated 'digital humans,' which include chatbots and virtual personas. The rules mandate clear labeling of AI-generated content and require explicit consent for using a person's likeness or voice. Additionally, the regulations prohibit the creation of digital humans that resemble real individuals without consent, especially when sensitive data is involved. The draft also bans using these digital entities to bypass identity verification systems, addressing concerns over fraud and impersonation. Special protections for minors are included, prohibiting virtual intimate relationships for those under 18. The regulations are open for public consultation until May 6, 2026, and reflect China's proactive stance on AI governance compared to other nations. This move aims to mitigate risks associated with deepfakes and emotional manipulation through AI technologies.