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Choice Hotels Data Breach Exposes Sensitive Personal Information

Choice Hotels Data Breach Exposes Sensitive Personal Information

First seen 21 Feb 2026, 21:11 UTC • •

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ThreatCluster AI
ThreatCluster •March 12, 2026 at 16:10 UTC

On January 14, 2026, Choice Hotels International, Inc. experienced a data breach that compromised sensitive personal information of franchisees and franchise applicants. A threat actor utilized social engineering tactics to bypass security measures, gaining unauthorized access to an internal application that stored these records, despite the application requiring multifactor authentication.

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Updated 213d ago How this analysis works

Timeline

2026-01-14
Choice Hotels experienced a data breach
2026-02-20
Claimdepot published details about the breach
2026-02-21
Cybernews published details about the breach

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