Cox Media Group Settles FTC Case Over False AI Marketing Claims

• •Cox Media Group and partners settled with the FTC for $930,000 over false advertising.
• •The 'Active Listening' service was falsely claimed to use voice data from smart devices.
• •The companies misled clients about consumer consent and the capabilities of their service.

The Federal Trade Commission (FTC) has settled with Cox Media Group (CMG) and two smaller firms for $930,000 over misleading claims regarding an AI-powered marketing service called 'Active Listening.' This service was falsely advertised as capable of listening to consumer conversations through smart devices to deliver targeted ads. The FTC found that CMG and its partners misrepresented their product, which did not utilize voice data or obtain consumer consent as claimed. Instead, they were reselling email lists from data brokers at inflated prices. The settlement includes a requirement for the companies to cease misrepresenting their services and to compensate affected customers. CMG will pay $880,000, while the smaller firms will each pay $25,000. The case highlights the importance of transparency and honesty in marketing practices.