Deepfake Ads Misuse Alphonso Davies' Family to Promote Unlicensed Casino

• •AI deepfake ads are promoting unlicensed gambling sites in Alberta.
• •Regulators warn consumers to verify gambling operators to avoid scams.
• •Alphonso Davies' family plans legal action against the creators of the misleading ad.

An AI-generated deepfake advertisement falsely featuring Alphonso Davies’ family promotes the unlicensed casino Oxibet in Alberta, where 31 regulated iGaming operators exist. The ad uses advanced deepfake technology to create realistic video and audio endorsements, bypassing advertising regulations that prohibit professional athletes from promoting gambling products. Alberta's gaming regulators have warned consumers about the increasing sophistication of fake gambling ads, urging them to verify operators before placing bets. The incident has prompted the agent for Davies to announce plans for legal action against those responsible for the misleading ad. As Alberta continues to grow its legal iGaming market, authorities are under pressure to strengthen verification processes to combat such fraudulent promotions.