Delhi HC Protects Yuvraj Singh's Personality Rights from AI Deepfakes

• •Delhi HC issued an interim order protecting Yuvraj Singh's personality rights.
• •The court restrained unauthorized use of Singh's name, image, and likeness by third parties.
• •AI-generated content falsely portraying Singh has been identified as damaging to his reputation.

The Delhi High Court has granted interim protection to former cricketer Yuvraj Singh against unauthorized use of his personality rights, including his name, image, and likeness. The court ruled that AI-generated deepfakes and fabricated social media posts violate his rights and tarnish his reputation. Justice Jyoti Singh emphasized the need for strict measures against violators, noting that Singh's stature as a celebrated athlete grants him proprietary rights over his identity. The court ordered the removal of infringing content from platforms like Meta, Amazon, and Flipkart. Allegations included the unauthorized sale of merchandise and the dissemination of harmful AI-generated content. The ruling reinforces the legal framework protecting celebrity personality rights in India amid the rise of AI technologies.