Delhi HC to Address Deepfake Misuse in Personality Rights Case

• •Acharya Balkrishna is suing for protection against deepfake misuse of his identity.
• •The case involves unknown parties allegedly creating manipulated digital content.
• •The Delhi High Court will consider immediate actions to prevent further dissemination of such content.

The Delhi High Court will hear a commercial suit filed by Acharya Balkrishna, co-founder of Patanjali Ayurved, seeking protection of his personality rights against unauthorized use of his identity through deepfake technology. The suit targets Ashok Kumar (a fictitious name) and other unknown parties allegedly involved in creating or circulating manipulated digital content. Deepfake technology poses a significant threat as it can falsely portray individuals in fabricated scenarios, impacting their reputation and privacy. The case highlights the growing judicial scrutiny of deepfake misuse, particularly concerning public figures. The court is expected to consider immediate measures to prevent the circulation of the alleged content and safeguard Balkrishna's rights. Senior advocates are representing Balkrishna in this legal action, emphasizing the need for protection against digital manipulation. The outcome may set a precedent for future cases involving deepfake technology and personality rights.