EU Proposes Data Sharing Mandate for Google Under DMA
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- •The EU's proposal mandates Google to share anonymized search data with rivals.
- •This initiative is part of the enforcement of the Digital Markets Act (DMA).
- •The measures aim to promote fair competition in the digital marketplace.
On April 15, 2026, the European Commission proposed measures requiring Google to share anonymized user search data with rival search engines and AI chatbots. This initiative is part of the enforcement of the Digital Markets Act (DMA), aimed at reducing Google's competitive dominance in Europe. The proposal outlines six specific requirements for data sharing to foster fair competition in the digital sector. Affected parties include Google, its competitors, and ultimately, users who may benefit from improved services. The measures are seen as a significant step in the EU's ongoing efforts to regulate major tech companies. The current status indicates that the proposal is under review and may lead to further legislative action.
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