Gizmodo FTC Investigates Surveillance Pricing Practices of Major Companies
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- •FTC demands data from nine major companies on surveillance pricing practices.
- •Investigation focuses on how personal data affects consumer pricing and worker pay.
- •Companies face legal action if they fail to comply within 45 days.
On October 28, 2026, the U.S. Federal Trade Commission (FTC) demanded information from nine companies, including Delta, Uber, and Walmart, regarding their surveillance pricing practices. This investigation aims to uncover how these companies use personal data to set individualized prices for consumers and determine worker compensation. The FTC's inquiry follows previous concerns about potential exploitation of consumer data to maximize prices based on individual willingness to pay. Companies have 45 days to respond, and failure to comply could lead to federal court action. FTC Chairman Andrew Ferguson emphasized the need for transparency in pricing methodologies and worker compensation practices. Activists have raised alarms over the impact of such practices on gig workers and consumers alike. The investigation is part of a broader scrutiny of personalized pricing methods that may violate consumer protection laws.
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