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Google Launches Universal Commerce Protocol for AI Shopping

Google Launches Universal Commerce Protocol for AI Shopping

First seen 12 Jan 2026, 21:31 UTC • •

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ThreatCluster •March 12, 2026 at 13:27 UTC

Google has introduced the Universal Commerce Protocol (UCP) aimed at enhancing AI agent-based shopping. This new standard, developed in collaboration with major retailers like Shopify and Walmart, enables seamless transactions and support throughout the customer buying process without directing users to retailer websites. The announcement was made at the National Retail Federation conference.

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