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Google Launches Universal Commerce Protocol for AI Shopping

First seen 12 Jan 2026, 21:31 UTC • Techcrunch

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Google has introduced the Universal Commerce Protocol (UCP) aimed at enhancing AI agent-based shopping. This new standard, developed in collaboration with major retailers like Shopify and Walmart, enables seamless transactions and support throughout the customer buying process without directing users to retailer websites. The announcement was made at the National Retail Federation conference.

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Google Launches Universal Commerce Protocol for AI Shopping

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