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- •Instagram app for Apple TV launched on October 23, 2026.
- •The app supports viewing Reels, longer videos, and live shows.
- •Users can resume watching content across devices.
Instagram has launched its app for Apple TV, allowing users to watch Reels, longer videos, and live shows on the platform. The app became available on October 23, 2026, and is part of Instagram's strategy to expand its video content offerings. Users can discover videos and watch content from their favorite creators, with features that allow resuming across devices. The app follows previous launches on Amazon Fire TV, Google TV, and Samsung Smart TVs, which began in December 2025. The app is designed to enhance the viewing experience for families and friends by enabling shared viewing on larger screens. It requires tvOS 26.0 or later to operate.
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Timeline
2025-12-01
Instagram begins testing TV app
Instagram starts testing its TV app on Amazon Fire TV devices in the U.S.
MacRumors2026-06-01
Instagram expands to Samsung Smart TVs
Instagram launches its app for Samsung Smart TVs, adding more platforms for its video content.
MacRumors2026-10-23
Instagram app available on Apple TV
The Instagram app for Apple TV is officially launched, allowing users to access video content on the platform.
The VergeMore articles in this cluster (3)
Common questions
What features does the Instagram Apple TV app offer?
The app allows users to watch Reels, longer videos, and live shows, and supports resuming content across devices.
When was the Instagram app for Apple TV launched?
The app became available on October 23, 2026.
What devices are compatible with the Instagram app?
The app is compatible with Apple TV running tvOS 26.0 or later.
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