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Italy's Meloni Seeks Trademark for Voice Amid Deepfake Concerns

Italy's Meloni Seeks Trademark for Voice Amid Deepfake Concerns

First seen 5 Oct 2026, 16:26 UTC • •
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ThreatCluster AI
ThreatCluster •October 5, 2026 at 17:06 UTC
  • •Giorgia Meloni filed a trademark application for her voice to combat deepfakes.
  • •The application includes a four-second audio clip of her repeating a well-known phrase.
  • •Meloni has previously taken legal action against deepfake creators targeting her image.

Italian Prime Minister Giorgia Meloni has filed an application with the European Union Intellectual Property Office (EUIPO) to trademark her voice, aiming to protect herself from AI-generated deepfakes. The application, dated October 5, includes a four-second audio clip of her stating, 'I am Giorgia Meloni.' This move follows the circulation of manipulated images and deepfakes of Meloni online, which she has condemned as disinformation. In 2024, she initiated a civil lawsuit against an individual accused of creating pornographic deepfakes using her likeness, a case that remains pending. While the trademark application is under review, it may not fully prevent the use of her voice in deepfakes but could impose legal challenges for those attempting to replicate it.

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Timeline

2024-01-01
Civil lawsuit filed against deepfake creator
Meloni initiated legal action against a man from Sardinia accused of creating and sharing pornographic deepfakes of her.
Globalbankingandfinance
2026-10-05
Meloni files trademark application
Giorgia Meloni submits an application to EUIPO to trademark her voice, including an audio recording.
Thenews.Pk

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Common questions

What is the purpose of Meloni's trademark application?
The application aims to protect her voice from unauthorized use in AI-generated deepfakes.
What legal actions has Meloni previously taken regarding deepfakes?
In 2024, she filed a civil lawsuit against an individual accused of creating pornographic deepfakes using her image.
What is the current status of the trademark application?
The application is currently under review by the EUIPO.