JLR Sales Rebound After Cyber Attack Disruption

• •JLR's production was halted for five weeks due to a cyber attack starting September 1, 2025.
• •Sales to dealers increased by 61.1% in Q1 2026, but remain 14.5% lower year-on-year.
• •Significant declines in sales were noted in the UK (23.1%) and China (29.8%) markets.

Jaguar Land Rover (JLR) has reported a significant recovery in vehicle sales following a major cyber attack that forced the company to halt production for five weeks starting September 1, 2025. The company sold 95,300 vehicles to dealers in the first quarter of 2026, marking a 61.1% increase compared to the previous quarter. Retail sales also rose by 16.2% to 92,700 vehicles. Despite this recovery, sales remain 14.5% lower than the same quarter a year ago, with notable declines in the UK (23.1%) and China (29.8%). The cyber attack, attributed to disruptions in manufacturing, impacted sales significantly in late 2025, leading to a £310 million loss. JLR's production resumed in October 2025 and returned to normal levels by mid-November. The company continues to face challenges from US tariffs and market conditions in China, which have affected overall sales performance.