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Micron Discontinues Crucial Brand to Focus on AI Market

First seen 4 Dec 2025, 19:42 UTC TheregisterNews.Ycombinator 24

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Micron Technology has announced the discontinuation of its Crucial brand, which includes consumer memory products like RAM and SSDs. This decision is driven by a strategic shift towards supplying memory and storage solutions for AI systems, as demand in the data center sector surges. The move aims to enhance support for enterprise customers and capitalize on the growing AI market.