Techcrunch Mobile App Revenue Surges Despite Decline in Downloads in 2025
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In 2025, global consumer spending on mobile apps reached approximately $156 billion, a 21.6% increase from the previous year, driven by the subscription economy. This surge occurred despite a decline in app downloads, which fell by 2.7% to an estimated 106.9 billion. The trend indicates a shift in consumer behavior towards spending on non-game apps and subscriptions.
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