Rue Gilt Groupe Enhances Fraud Prevention with Riskified Partnership

• •Rue Gilt Groupe integrates Riskified's identity intelligence into customer service workflows.
• •The partnership aims to reduce fraud while enhancing customer experience.
• •Riskified's system analyzes over 5 billion transactions to identify fraudulent behavior.

Rue Gilt Groupe (RGG) has partnered with Riskified to integrate real-time identity risk scores into its customer service operations. This collaboration aims to help RGG distinguish between loyal customers and fraudsters, enhancing customer experience while reducing losses from fraudulent activities. The integration addresses challenges faced by customer experience leaders, particularly in the context of rising fraud facilitated by Generative AI technologies. Riskified's identity intelligence leverages over 5 billion historical transactions to provide insights into customer identities, enabling agents to make informed decisions during high-risk requests. The system identifies repeat offenders, with 13% of fraudulent identities linked to multiple merchants. By embedding these capabilities into the Zendesk service console, RGG can streamline service for trusted customers while applying necessary checks against potential fraud. This initiative reflects a growing trend of using advanced identity verification to combat ecommerce fraud.