TikTok Launches AI Tool for Creator Protection Against Deepfakes

• •TikTok is testing an AI likeness detection tool for creators in the U.S.
• •Creators must verify their identity through Jumio to use the tool.
• •The tool allows creators to report unauthorized AI-generated content mimicking their likeness.

TikTok is piloting an AI likeness detection tool to help creators identify unauthorized AI-generated content that uses their likeness. The tool is currently available to a limited group of creators in the U.S. as part of an opt-in program. Creators must complete an identity verification process through Jumio, which includes submitting a government-issued ID and a live selfie. TikTok claims it does not retain ID documents and uses facial data solely for likeness matching. Once verified, the system scans for AI-generated content that may impersonate the creator, allowing them to report unauthorized content. This initiative follows similar efforts by YouTube to protect creators from deepfakes. The tool is optional, requiring creators to actively opt-in. The rollout comes amid rising concerns over deepfake technology and unauthorized identity use online.